bidmii taps Scott McGillivray to show Canadians a new easy way to renovate.
Scott McGillivray has been helping homeowners with their renovation projects for years. Now with bidmii, homeowners can get multiple quotes from local trusted contractors, which makes tackling home reno projects easier than ever.
Bidmii was looking for a way to build legitimacy and awareness for their brand by leveraging McGillivray in a fun way.
We developed a national TV campaign featuring McGillivray heading into the homes of various Canadians to bring his signature renovation style only to find that the homeowners have already completed their renovation projects using bidmii. The spots aired on HGTV during Scott's Vacation House Rules, which cut through other commercial clutter and stopped viewers in their tracks.
What We Did: Creative Idea / Writing / Product Launch / Video Production / Consumer Journey Mapping
“As a startup, it was important for us to get this campaign right and deliver a very specific message to Canadians. Linda & Linda was able to effectively understand our needs, plug into our existing team and turn the campaign from a big-sky idea into a real-life execution. This campaign is a significant milestone for us, and working with Paul and Zac made the experience easier than I could have hoped for. It was a dream collaboration.”
— Jon Christensen, CEO
