bidmii teams up with
Scott McGillivray to demo a new easy way to renovate.
bidmii is a tech startup that connects homeowners with trusted contractors for their renovations. The service provides tools for transparent bids and secure payments, making home reno projects easier than ever.
We helped this young company build national credibility and brand awareness by leveraging home improvement legend Scott McGillivray in a fun and attention-grabbing way.
What We Did: Creative Idea / Art Direction / Writing / Design / Product Launch / Video Production / Consumer Journey Mapping / Event & Promotion
We introduced bidmii at Canada’s premier home improvement event, The National Home Show. Our booth gave visitors the opportunity to learn about the new service from Scott McGillivray himself and invited them to nominate their Toronto street for a chance to win an outdoor renovation makeover with bidmii.
“As a startup, it was important for us to get this campaign right and deliver a very specific message to Canadians. Linda & Linda was able to effectively understand our needs, plug into our existing team and turn the campaign from a big-sky idea into a real-life execution. This campaign is a significant milestone for us, and working with Paul and Zac made the experience easier than I could have hoped for. It was a dream collaboration.”
— Jon Christensen, CEO
