Dynasty goes from plants to pot.
Since 2014, Dynasty has been the premier destination for tropical plants, ceramics, and home design accessories in Toronto. With the legalization of marijuana in Canada, they wanted to go from plant experts to pot experts by creating Dynasty Cannabis.
But they needed a way to launch the brand and bridge the gap between Dynasty and Dynasty Cannabis.
To introduce this new extension of the brand we created the Dynasty Cannabis Planter and Grow Kit to help Canadians grow their own pot easily, stylishly (and legally) from home.
What We Did: Creative Idea / Branding / Design / Identity / Naming / Product Launch / Website Design / Social / Video Production
We launched the Dynasty Cannabis Grow Kit with a comprehensive website where consumers could buy the kit and even follow a step-by-step process on how to grow their own marijuana.
For launch, we opened the Dynasty Cannabis Pop-Up Pot Shop on Toronto’s trendy Queen St. W. The shop featured Grow Kits, Merch and actual weed plants.
To showcase our Grow Kit in action we partnered with Leafly, the world’s largest cannabis website, to bring Canadians the first ever 24-hour live-streaming Grow Cam.
