Jack Daniel’s gets
a bee beard makeover.
To launch Jack Daniel’s Tennessee Honey, we created print and OOH showcasing Mr. Daniel’s iconic moustache and beard being swarmed by honey bees.
What We Did: Creative Idea / Art Direction / App Design
An app was also developed encouraging consumers to sport a “JD bee beard” themselves. Every bee beard photo uploaded to Facebook resulted in a donation to Movember.
