deadmau5 gives fans something to share.
World-renowned musician deadmau5 was looking for a way to launch his latest single “Monophobia” and concert tour. He wanted something that would tease the music video and live show experience, while also allowing fans to interact with his brand in a fun new way. So we created the deadmau5 animated sticker iMessage app, using animations created by Smearballs for the single's music video and live shows. Allowing fans to add more deadmau5 to their text messages and get hyped!!
What We Did: Creative Idea / Branding / Design / Identity / Naming / Product Launch / App Design / Video Production
We launched the app with a commercial featuring the latest single that deadmau5 tweeted to his 4 million followers.
The App was an absolute hit — getting the #1 spot for top sales on the Apple App store. Once fans attended the tour, they got to experience the animations they had been texting with up close and personal in a live concert environment.
