Cadbury pits Screme against Creme with a Goopocalypse.

To launch Cadbury Screme Eggs we pitted Cadbury’s favourite Easter treats against their ghoulish Halloween brethren, and watched as the Goopocalypse played out.

The campaign didn’t just resonate here in Canada. It was also picked up in the UK, New Zealand and Australia.

What We Did: Creative Idea / Art Direction / Oversaw Video Production / In-store / Out-of-home