Rogers gets real with its customers.
Rogers wanted an ownable way to launch its Roam Like Home service, which allows Canadians to stay connected while travelling in over 100 destinations around the world.
So we profiled actual Rogers customers and told their Real Rogers Stories of how they use the service to stay connected to their loved ones.
We launched the campaign by profiling Michael Horst, a professional mountain climber who leads private tours in the French Alps and uses Roam Like Home to stay connected with his wife and two children in British Columbia.
What We Did: Creative Idea / Art Direction / Oversaw Video Production
We also profiled the stories of several other adventurous Canadians who use Roam Like Home to stay connected to their loved ones. The campaign resonated so much with Canadian consumers that profiling real people is something Rogers is still doing to this day.
