Rogers gets real with its customers.
Rogers wanted an ownable way to launch its Roam Like Home service, which allows Canadians to stay connected while travelling in over 100 destinations around the world.
So we profiled actual customers and shared their Real Rogers Stories of how they use the service to stay connected with loved ones.
The campaign launched with Michael Horst, a professional mountain climber in the French Alps who uses Roam Like Home to stay connected with his family in British Columbia.
What We Did: Creative Idea / Art Direction / Oversaw Video Production
We also profiled other adventurous Canadians who use Roam Like Home to stay connected. The campaign resonated so strongly that Rogers continues to profile real people to this day.
