Travelzoo helps its members out of their restaurant rut.
Travelzoo was looking for a way to encourage its Canadian members to get out of their restaurant rut and try something new.
So we developed a new restaurant festival — Travelzoo Restaurant Month.
We enlisted the help of Top Chef Canada judge Mijune Pak to bring Canadians exclusive prix fixe dining deals from some of the country’s top restaurants.
What We Did: Creative Idea / Writing / Design / Branding / Identity / Naming / Product Launch / Video Production / Original Content Series
Travelzoo Restaurant Month was so successful that we took Mijune to San Francisco to explore unexpected eats the city has to offer. This long-format video followed Mijune as she discovered unexpected places to eat for breakfast, lunch and dinner. The video allowed Travelzoo members to see San Francisco with fresh eyes and learn the deeper story about the cross-section between food, history and culture that make up the fabric of the city.
“Hiring L&L was one of the best decisions I made as the Head of Marketing at Travelzoo! What struck me was both Paul and Zac's willingness to have a positive, "yes, and" attitude to any creative challenge.”
— Candy Lee, Former Head of Marketing
